The characters behind the brands.
Mascots representing businesses, products and organisations, each bringing its own personality.
MASCOT RUN GLOBAL SERIES MALAYSIA / 2027
CHARACTER.
IN MOTION.
Where brands and character culture meet.
A 3 km fun run bringing brand mascots and Malaysian & international artist IP into one shared experience. Be part of the first planned edition.
THE FIRST CHAPTERMalaysia 2027
THE PLANNED FORMAT3 km of connection.
THE CHARACTERSBrand mascots + Artist IP↘
MALAYSIA 2027 / THE AMBITION
50+
MASCOTSPARTICIPATION TARGET
Our participation target. Across brand and artist-IP mascots.
Final line-up subject to confirmation.
DIFFERENT WORLDS.
ONE PLACE TO MEET.
Artist-created worlds. Distinctive identities.
Characters from IP artists, bringing their creative worlds into a shared live setting.
Participating brands will be shared soon.
01 / THE BRAND OPPORTUNITY
A SHARED STAGE FOR DISTINCTIVE BRANDSGIVE PEOPLE A REASON
TO MEET YOUR BRAND.
A live encounter.
A different kind of brand presence.
The planned mix of brand mascots and artist-created IP brings brand discovery and character culture into the same experience. Your character becomes part of the reason to join.
DISCOVERY BEYOND YOUR OWN FOLLOWINGLet another character
Let another character
lead someone to yours.
A shared line-up gives visitors different character worlds to explore. An opportunity to introduce your brand to people drawn to other mascots, artists or the run itself.
LIVE BRAND INTERACTIONTurn recognition
Turn recognition
into an encounter.
Give the personality behind your brand a live role through mascot encounters and shared activities. Put a face, a gesture and an interaction to the name people know.
A SHARED EVENT PLATFORMJoin the programme.
Join the programme.
Bring your identity.
Take part in an organiser-led event with a shared route and programme. Standard participation options define your role and responsibilities before you commit.
PRODUCT DISCOVERYGive curiosity
Give curiosity
a next step.
Register interest in product participation alongside the mascot experience. Sampling, demonstrations or other discovery options may be offered within the standard programme.
Brand mascots + Malaysian & international artist IP.
Different identities. One shared experience.
02 / THE SERIES
A SHARED IDENTITY. NEW DESTINATIONS.ONE SERIES.
NEW CHAPTERS.
Mascot Run is a series built around a simple idea: bring character into the real world, and give people a reason to move together.
Each edition follows the Mascot Run format, bringing mascot encounters and shared activities to a 3 km fun run. The journey begins in Malaysia.
FIRST EDITION IN DEVELOPMENT
MALAYSIA
2027Date & venue to be announced.
Brand interest openON THE HORIZONTBC
TAIWAN
NEXT?A potential next destination.
Plans are subject to confirmation.
03 / THE FORMAT
MOVEMENT MEETS CHARACTER3 KM
OF CONNECTION.
A fun run at the heart.
Mascot encounters along the way.
More than a route.
A reason to come together.
The fun run
A planned 3 km route with a social, welcoming spirit. Designed with runners, families, character fans and corporate teams in mind.
The mascot encounters
Brand mascots and Malaysian & international artist-IP mascots, brought into one shared live setting.
The shared programme
Mascot engagements and activities within an organiser-led programme. Details will be released as each edition takes shape.
Final route, programme and participating characters are subject to confirmation.
04 / BRAND & IP PARTICIPATION
YOUR CHARACTER. OUR SHARED FORMAT.BRING YOUR BRAND
INTO THE EXPERIENCE.
A character to introduce. A product to discover. A team to bring together. Find your route into Mascot Run.
Every route follows the shared Mascot Run programme, with options, guidelines and inclusions set for the edition.
01
BRING YOUR MASCOT
For brand mascots and Malaysian or international artist-IP mascots, within the edition’s programme and requirements.
Register interest 02BRAND PARTICIPATION
Put your product forward for the discovery and activation options offered within the shared programme.
Register interest 03PARTNERSHIPS
Connect your organisation with the Mascot Run concept through the edition’s defined partnership options.
Register interest 04CORPORATE TEAMS
Bring employees or customers into the shared experience through group entries. Activation rights are separate.
Register interestOne event identity.
Distinct brand personalities.
Distinct brand personalities.
Options, fees and requirements will be shared once confirmed. Expressions of interest are non-binding and subject to organiser review, availability and participation terms.
THE FIRST-EDITION INVITATION
EVERY SERIES
HAS A FIRST
LINE-UP.
CURRENT INTAKE / MALAYSIA 2027
Malaysia 2027 is where Mascot Run plans to begin. Put your brand mascot or artist IP forward for the inaugural edition.
Register while the first edition is in development to be considered for participation and receive details when confirmed. No payment or commitment is required to enquire.
Register your brand’s interest.
Your enquiry will be sent to Mascot Run through . Please read our Privacy Notice before continuing.
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Open form in a new tabMalaysia 2027 · Brand interest
For brands, Malaysian and international IP artists, and organisations. Select your participation interests below; feedback is optional.
Prepare your enquiry here, then send it using your email app. Nothing is submitted automatically.
READY FOR YOUR REVIEW
Your enquiry is ready to send.
Review the details below. Open your email app and press send there to share them with Mascot Run.
Nothing has been sent yet. Your email address will be visible to Mascot Run when you send the email.
To enquire by email, copy your answers and send them to austin@mascotrun.world.
ENQUIRY SUBMITTED
Thank you for your interest.
Your enquiry has been submitted to Mascot Run. We will follow your selected contact preference. This does not confirm participation or reserve a place.
Return to the website ↗06 / THE DETAILS
BEFORE
YOU JOIN.
What to know about the series
and brand participation.
Is Mascot Run a series or a single event?
Mascot Run is a series of fun runs with a shared identity and event format. The first edition is planned for Malaysia in 2027. Taiwan is a potential next destination, subject to confirmation. Current brand enquiries focus on Malaysia 2027.
Which types of mascots are joining?
The planned line-up brings together two groups: brand mascots, and mascots from Malaysian and international IP artists. We are targeting 50+ mascots across these groups for Malaysia 2027. This is a participation target, not a confirmed line-up. Participating brands will be shared soon.
What is confirmed for Malaysia 2027?
The first edition is in development around a 3 km fun run, mascot engagements and shared activities. Exact date, venue, programme, participating brands and fees are not yet confirmed. Attendance figures and brand outcomes are not guaranteed.
How does brand participation work?
Brands join the programme and participation options set by Mascot Run for the edition. Optional form feedback helps us assess interest and suitability; it does not create a bespoke campaign or a commitment to additional services.
Does our brand need an existing mascot?
Not for every planned participation route. Brands without a mascot can register interest in other available options. Mascot design enquiries are handled separately as a paid service.
Are dedicated stations or naming rights included?
The format is built around shared experiences. A separate course station for every brand is not included. Event title-sponsor naming rights are not offered. Available placements and appearances will be defined in the edition’s participation options.
Does an enquiry cover the whole series?
No. The current intake is for the planned Malaysia 2027 edition. Participation is agreed for the relevant edition and does not automatically include future destinations. You can separately opt in to future series and partnership updates.
When will fees and inclusions be available?
Participation options, fees, inclusions and requirements will be shared once confirmed, before any commitment. An expression of interest does not reserve a place or require payment.